Lured By Heavy Web Traffic, Mainstream Brands Are Running Ads On Adult Sites - TrafficJunky
Last month, we told you how the food delivery service Eat24 used porn sites to advertise its offerings to the stay-at-home crowd without paying the higher advertising fees demanded by other publishers.trafficjunky
Now, Digiday reports that the adult video site PornHub is looking to expand trafficjunky its pool of mainstream advertisers.
If successful, the push for non-porn advertising dollars could inspire a similar trend across the adult video industry, which has struggled to generate revenues as people have shifted TrafficJunky
to piracy-fueled, free 'tube' sites like PornHub instead of paying for porn.
Earlier this month, PornHub ran pre-roll advertisements for the movie "Don Jon," the Joseph Gordon-Levitt film about a man who is addicted to porn. The ad buy, made by "Don Jon" distributor Relativity Media, is similar to the one Viacom made in 2010 for "Middle Men," another film whose plot centered around porn.
Corey Price, vice president of Pornhub.com, told Digiday that for more liberal digital advertisers, adult trafficjunky video sites can offer access to the same number of users trafficjunky
as mainstream sites, at just a fraction of the cost. Though the vast majority of PornHub advertisers are other adult video providers, the website trafficjunky
attracts up to 60 million unique viewers every day, trafficjunky
Pornhub claims. (Quantcast says that number is considerably lower.)reach to their trafficjunky
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